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Політичні евфемізми як складова сучасної мови ЗМІ (Political euphemism as a component of modern media languages)

Ільченко, О. (O. Ilchenko) (2015) Політичні евфемізми як складова сучасної мови ЗМІ (Political euphemism as a component of modern media languages). Наукові записки Національного університету «Острозька академія». Серія «Філологічна» (Вип.59). pp. 78-80.

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Abstract

У статті проаналізовано евфемізми, що продукуються в сучасній мові ЗМІ, тобто властиві мас-медійному соціалекту. ЗМІ активно репрезентують вітчизняне й зарубіжне політичне життя, тож політичні евфемізми є важливою складовою сучасної мови ЗМІ. Поняття «політичний евфемізм» межує з поняттям «політкоректний термін». У статті також проаналізовано функції евфемізмів і продуктивні теми, що потребують «камуфлювання». (The article analyzes the euphemism that produced in the modern media language that is characterized in the mass media languages. The mass media represents domestic and foreign political life therefore political euphemisms are an important component of the modern mass media language. Political euphemisms are an important component of the modern media language. The usage of researched components is specified of low limits of legal restrictions of the usage of linguistic means to express direct negative assessment in texts of the political communication; keeping all rules of cultural correctness in modern society; the high efficiency impact on the audience in implicit way of transmitting information. Linguists suggests on a link of euphemism with a political correctness. The term is describing the style of speech, ideas, and politics, behavior that aimed at minimizing the image of racial, religious, cultural and other groups. The concept «political euphemism» borders with the concept of «politically correct term», which refers to the euphemism that in modern condition, become a radical form of indirect communication. It is also analyzed the performance of the theme of euphemisms in the article that requires «camouflage»:It is sensitive topics about age, race, gender, social and property status, health and appearance, physical development, unemployment, etc., which require the use of a secondary nomination units to avoid insulting or abusive relationships for the potential recipient. The creation of euphemistic nominations in the modern mass media happens with politically correct purpose, which associated in language with certain themes that belongs to traditional taboo in different cultures. It is necessity of ethical sense denotata from the sphere of the end of human life, smuggling, corruption and other immoral action of people that causes the active usage of euphemisms, which are the most suitable for communication than the direct nomination. It gives the reason to confirm that euphemisation is the active process of hiding, camouflage of «frighten» vocabulary in modern mass media. The article shows the prospects for the further research that is shown in studying the studious euphemisms in Ukrainian modern mass media.)

Item Type: Article
Corporate Creators: Національна академія Національної гвардії України
Uncontrolled Keywords: Eвфемізм, політичний евфемізм, політкоректний термін (Euphemism, a political euphemism, politically correct term)
Subjects: by fields of science > General issues of linguistics and literature
Divisions: UNSPECIFIED
Depositing User: Бібліотекар Галина Цеп'юк
Date Deposited: 30 Jun 2016 07:40
Last Modified: 30 Jun 2016 07:40
URI: http://eprints.oa.edu.ua/id/eprint/4752

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