Kozak, L. V. (2014) Criteria of purchasing behavior of consumers in the food market in Ukraine. Економіка АПК (№ 5). pp. 30-36.
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Анотація
In determining the strategic positioning of segments of any product,the most difficult task is to identify possible variables for segmentation and formulate a hypothesis about the motives of the purchasing behavior of consumers. In the market segmentation of consumer goods of daily use, such asfood categories, multistep process of segmentation is commonly used. First of all, geographical, socio-economic and demographic characteristics of the segments are defined, followed with specification of behavioral differences of consumers within each segment. However, the determining factors in human behaviors, from our point of view, are set by belonging to a particular generation, or age cohort, using demographics terminology. Every generation has its specific views andvalues, unique "idols" for worship, symbols, images and stereotypes of their perception. This fact is extremely important in shaping the imaginary and the actual attributes of any product that also resulted in the content and direction of our research.
| Тип файлу: | Стаття |
|---|---|
| Теми: | За напрямами > Економіка |
| Підрозділи: | Економічний факультет > Кафедра економічної теорії |
| Розмістив/ла: | заввідділу Наталя Денисенко |
| Дата розміщення: | 04 Лют 2025 10:33 |
| Остання зміна: | 04 Лют 2025 10:33 |
| URI: | https://eprints.oa.edu.ua/id/eprint/9589 |
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