Modern Approach to the Formation of the Concepts of Customer Value

Kozak, L. V. (2014) Modern Approach to the Formation of the Concepts of Customer Value. Економіка АПК (№ 9). pp. 33-40.

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Анотація

The vast majority of experts refer the market for agricultural products to the category of industrial relations. This is because farmers directly cooperate with the trade facilitation and production structures, rather than consumers. The fundamental difference of this market is the complexity of decision-making of buyers and sellers, and, there fore, their motivation in making these decisions. In the consumer market, buyers subjectively assess actual and associative attributes ofthe goods in order to determine the benefits ofits acquisition, and subjectively assess the significance of these benefits for themselves and feeling satisfaction / dissatisfaction of their needs. The sequence of thoughts of business customers is similar to that of individual consumers, but they apply professional and formal approach to their decision making. Competence and rationality of business customers lies in shaping the purchases of raw materials, while taking into account the values and needs of end users. This fact is extremely important in shaping the concept of competitive advantage of agricultural production farms, however, the existing requirements and quality standards of agricultural products do not take into account this factor. Thus, the improvement of the modern approaches to the formation of the concept of customer value of goods offered on the agricultural produce market has stipulated the meaning and direction of this research.

Тип файлу:	Стаття
Теми:	За напрямами > Економіка
Підрозділи:	Економічний факультет > Кафедра економічної теорії
Розмістив/ла:	заввідділу Наталя Денисенко
Дата розміщення:	04 Лют 2025 10:42
Остання зміна:	04 Лют 2025 10:42
URI:	https://eprints.oa.edu.ua/id/eprint/9590

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