Social media marketing (SMM)-tools using in publishing industry in Ukraine: descriptive analysis

Okhrimenko, G. W. (2016) Social media marketing (SMM)-tools using in publishing industry in Ukraine: descriptive analysis. In: Managing economic growth: marketing, management, and innovations. Prague Institute for Qualification Enhancement, Prague, pp. 329-339. ISBN ISBN 978-80-906210-0-8

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Анотація

In modern conditions of society development, the role and importance of the intellectual capital of the nation are increasing as well as the value of knowledge. The main source of accumulation of knowledge is book output. However, the changes in the world and the postsoviet information space, pushed the publishing industry representatives to talk about getting in a communication vacuum, which affects the positioning of publishing and promoting publishing products in the market. This, in turn, leads to constant loss of communication with readers and buyers. This situation requires search of ways and methods of information disseminating, which should be effective, mass, and at the same time enjoy the high level of trust among people. One of the most effective and most popular of these tools allows you to combine great marketing opportunities and sales process of publishing products is social media.

Тип файлу:	Розділ книги
Теми:	За напрямами > Керування підприємствами. Менеджмент > Реклама. Система інформації. Паблік рілейшнз
Підрозділи:	Навчально-науковий інститут міжнародних відносин та національної безпеки > Кафедра інформаційно-документних комунікацій
Розмістив/ла:	Ganna Valeriivna Okhrimenko
Дата розміщення:	14 Лис 2017 08:13
Остання зміна:	14 Лис 2017 08:13
URI:	https://eprints.oa.edu.ua/id/eprint/6384

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