Social media marketing (SMM)-tools using in publishing industry in Ukraine: descriptive analysis

Okhrimenko, G. W. (2016) Social media marketing (SMM)-tools using in publishing industry in Ukraine: descriptive analysis. In: Managing economic growth: marketing, management, and innovations. Prague Institute for Qualification Enhancement, Prague, pp. 329-339. ISBN ISBN 978-80-906210-0-8

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Abstract

In modern conditions of society development, the role and importance of the intellectual capital of the nation are increasing as well as the value of knowledge. The main source of accumulation of knowledge is book output. However, the changes in the world and the postsoviet information space, pushed the publishing industry representatives to talk about getting in a communication vacuum, which affects the positioning of publishing and promoting publishing products in the market. This, in turn, leads to constant loss of communication with readers and buyers. This situation requires search of ways and methods of information disseminating, which should be effective, mass, and at the same time enjoy the high level of trust among people. One of the most effective and most popular of these tools allows you to combine great marketing opportunities and sales process of publishing products is social media.

Item Type:	Book Section
Subjects:	by fields of science > Management of enterprises. Management > Advertising. Information System. PR
Divisions:	The College of International Relationship > The Department of Documentation and Information Activities
Depositing User:	Ganna Valeriivna Okhrimenko
Date Deposited:	14 Nov 2017 08:13
Last Modified:	14 Nov 2017 08:13
URI:	https://eprints.oa.edu.ua/id/eprint/6384

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